Data driven programmatic and paid media specialist with 2+ years managing $4.5M+ in annual media spend across Yahoo DSP, Meta, TikTok, and Pinterest.
I'm a paid media and programmatic advertising coordinator who loves the intersection of data, creativity, and strategy. I currently manage 100+ campaigns for major brands including La-Z-Boy and Honda at RPA Agency.
My background spans programmatic buying on Yahoo DSP, DV360, and The Trade Desk, paid social on Meta, TikTok, and Pinterest, and hands-on digital marketing strategy through the COOP Careers Digital Marketing Fellowship. I'm motivated by meaningful metrics growing ROAS, improving CPA, and driving real business outcomes.
I'm a UC Irvine Business Economics grad (Dean's Honor List, 3.47 GPA) who genuinely geeks out over audience segmentation, bid strategy, and the data behind every campaign.
From managing multi-million dollar programmatic campaigns at a top agency to leading SEO strategy for small business clients, every role has sharpened how I think about media, data, and growth.
A curated selection of campaigns and projects showcasing my approach to data driven media strategy, creative execution, and organic growth.
Projects below marked with COOP Fellowship were completed as part of the COOP Careers Digital Marketing Fellowship a competitive, cohort based program where teams deliver real digital marketing strategies for real clients.
Years of hands-on campaign management have given me deep fluency across the modern programmatic, paid social, and SEO stack.
I'm always open to conversations about new roles, exciting campaigns, or just connecting with fellow media folks. Whether you're a recruiter, hiring manager, or fellow practitioner reach out and let's talk.